02 December, 2020

A Lovely Story Indeed

They are best known as the Lovely ‘halwai’ family—and proud of it. The laddoos came first and dizzying success much later.

Narendra Bisht
A Lovely Story Indeed
outlookindia.com
-0001-11-30T00:00:00+05:53

Success, in India, is always followed by an inevitable box of laddoos. But for the Mittals of Sujatnagar, a small hamlet near Jaipur, it has been the other way around. The laddoos came first and dizzying success much later. Even today, as owners of the Lovely Professional University (LPU), with a staggering 24,000 students on its rolls, and a slew of business ventures across Punjab in the pipeline, they are best known as the Lovely ‘halwai’ family—and proud of it. The latest arrivals in Punjab’s exuberant world of big business make no secret of their modest origins; indeed, they delight in telling you how they rose from the ranks by seizing every opportunity that a developing India tossed at them. And as they like saying, it all started with a box of sweets.

Started, to be precise, with Lovely Sweet Shop in Jalandhar cantonment’s Sadar Bazaar. The brainchild of Baldev Raj Mittal, a small-time military contractor, it began life in 1961 as a modest hole-in-the-wall operation. But there was nothing modest about...

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