11 May, 2021

A History Of Outlook...

In 20 sentences, one for each year, by Manisha Saroop, who’s seen it all since 1995

A History Of Outlook...
outlookindia.com
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  1. 1995 Construction magnates Rahejas evince desire to start a newsmagazine, rope in intrepid editor Vinod Mehta to run it, ace marketer Dilip Shourie to market it, and Outlook is in business out of a few rooms at the erstwhile Lodhi Hotel in Delhi before it moves to a more permanent address in Safdarjung Enclave.
  2. Microsoft Solitaire seems feeble weaponry to slay Goliath with, but then we are just playing Trojan horse; the missiles on our launchpad are a first-ever opinion poll in Kashmir and excerpts from P.V. Narasimha Rao’s novel The Insider; free publicity comes courtesy Shiv Sena burning Outlook copies.
  3. 1997 Whatever clouds darkened the firmament, there was always the sunshine of cricket—till

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